10 million people in the UK have had mental health problems due to a skin condition. With 25+ years of experience, Skincare expert Caroline Hirons developed the Skin Rocks app to provide vast skincare knowledge and clear guidance. The aim: make skincare accessible to all.
The app contains a search and explore function for 20,000+ skincare products, educational guides, product overviews and personalised skin profiles, on top of a database for 1000s of brands.
There are a lot of variables when it comes to skincare. We chatted to 6000 individuals from Caroline’s community to find out what was important to them. The overwhelming majority wanted unique recommendations for their skin. Because everyone’s skin, budgets and routines are different. We built the filter to help users better direct their enquires and save their preferences for future searches.
Lots of people need a helping hand understanding what they really need for their skin. The app focuses on personalised recommendations, clear guidance and never promising a product will do something that it doesn’t do.
The ‘It’s a Match’ function uses your skin profile to clearly highlight best-matched products, so you know if a product is particularly suited to your skin concerns. On each product page you will see guided ‘You Need This If….’ and ‘You Don’t Need This If…’ recommendations, personally written by skincare expert Caroline Hirons.
